Our products create fun in-real-life socially shareable experiences and through varying degrees, gamify certain social situations by offering frequent yet unpredictable rewards. Promotions can be created where the value can change dynamically; redemptions and value exchanged are automatic; analytics track the customer journey; and trust is enforced via a blockchain.
The activation and redemption of a promotion or reward occurs on Ethereum's blockchain. Goldenticket uses a blockchain to facilitate transactions between all parties without the need for any mutual trust (or even awareness). In most cases, the end-user is entierly unaware of this feature and will not need any special knowldge of web3, crypto, wallets, or smart contracts to engage.
Promotions generally include some sort of ephemeral (& optionally anonymous) social engagement with others.