Our concepts, through varying degrees, gamify certain social situations by offering frequent yet unpredictable rewards to the user. This tension between variable feedback versus predictable feedback creates a fun, addictive, reusable, and rebrandable experience.
The Promotions Web App
The Goldenticket promotions web app is a reward and measurement system for consumer attention for in-real-life promotions or advertisements. The interactions are easy to create, easy to fulfill, easy to redeem, and easy to measure. With Goldenticket, promotions can be created where the value can change dynamically; redemptions and value exchanged are automatic; analytics track the customer journey; and trust is enforced via a blockchain.
Optional requirements such as: take a survey, watch a video, take a selfie, do a handstand, etc. can be enforced before the promotion is activated.
Once the ticket is active it can be redeemed for something.
Everyone is happy.
Brands receive measurable value directly from the customer via attention. Locations receive additional customer traffic and are immediately paid for redeemed rewards. Customer’s receive something of value. It’s a win-win-win.
The activation and redemption of ‘goldentickets’ occurs on Ethereum’s blockchain. Goldenticket uses a blockchain in order to reinforce trust between the brand or sponsor, and the location without a third party vouching. In most cases, the consumer will be entirely unaware of this feature and will not need any special knowledge of cryptocurrency, third party wallets, consensus, smart contracts, etc. to engage.
Ethereum is decentralized, immutable, public, and built for smart contracts. Its transparency reduces friction for all stakeholders in Goldenticket’s ecosystem.
Goldenticket uses the ERC20 based AUTX token to facilitate transactions. It is used to fund campaigns and is ultimately exchanged to a stablecoin for payments.
Once a participant engages a goldenticket, a smart contract is created. Once the the requirement is completed, the smart contract is executed.
Upon execution of smart contract, the funds are released to the appropriate party. The funds are released in DAI stablecoin. DAI is pegged 1:1 with the US dollar.